About Us

Root+ is the own-brand propagation range from GHEDirect Ltd, the company behind The Greenhouse Effect.

For years, we’ve supplied propagation equipment to home gardeners, professional growers, schools, universities, horticultural societies, agricultural organisations, government departments and forestry and land management organisations.

From helping someone germinate their first chilli seeds at home to supplying propagation equipment for education, research, commercial horticulture and large-scale forestry projects, our experience spans virtually every level of plant propagation.

That breadth of experience has given us a deep understanding of what successful propagation requires—and, just as importantly, what it doesn’t.

Propagation is our Expertise

Propagation is an area in which we have developed extensive practical knowledge over many years.

We understand the fundamental requirements for successful germination, rooting and early plant development: stable temperatures, appropriate light levels, reliable equipment and a controlled growing environment.

Our customers have ranged from individual gardeners raising a handful of plants at home to schools and universities, horticultural organisations and professionals working in agriculture, forestry and large-scale plant production.

The scale may change, but the principles of successful propagation remain consistent.

Whether you’re growing chillies on a windowsill, raising plants for a commercial nursery or propagating trees as part of forestry management and replanting projects, healthy plants begin with strong roots and the right environment.

This is our thinking behind Root+.

Products Shaped by Real Growing Experience

Like many specialist retailers, we originally stocked propagation products from established manufacturers. While many of those products performed well, we believed our experience in the field could provide growers with an enhanced range of products.

Rather than simply replacing one brand with another, we decided to use our experience to develop our own.

Root+ was created to provide dependable propagation equipment that combines proven principles with reliable availability.

The objective is simple: give growers equipment they can rely on, season after season.

Every Root+ product has been selected and developed using the knowledge we’ve gained from years of working within horticulture and supplying growers with propagation equipment.

The Root+ Range Includes:

• Heat Mats
• Digital Thermostats
• LED Propagation Lights

Together, these products help growers create the stable environmental conditions that seeds, seedlings and cuttings need to establish healthy root systems and vigorous early growth.

We don’t believe successful propagation requires unnecessary complexity.

Instead, we concentrate on the things that matter: reliability, control, ease of use and consistent performance.

From Chilli Seeds to Forestry

One of the remarkable things about propagation is its scale.

The same fundamental process that begins with a gardener sowing a packet of chilli or tomato seeds can extend all the way to professional nurseries, agricultural production, forestry management and major tree-planting and environmental restoration programmes.

Propagation is where all of that growth begins.

Over the years, our customers have included home growers and horticultural enthusiasts alongside educational institutions, horticultural societies, agricultural organisations, government departments and forestry organisations.

That experience gives us a perspective that few general gardening retailers can offer.

We understand propagation because we’ve spent years supplying the people who do it.

A Brand Backed by Experience

Root+ may be a new name, but the experience behind it isn’t.

It represents the next step in the journey of GHEDirect and The Greenhouse Effect, building on many years of horticultural knowledge, specialist customer support and experience supplying propagation equipment throughout the UK.

When you choose Root+, you’re not simply buying another piece of growing equipment.

You’re choosing a product range developed by people who understand propagation, listen to growers and know what customers expect from equipment they depend upon.

Growing With You

From your first packet of seeds to your thousandth tray of plants, the objective remains the same: create the right conditions for strong, healthy growth.

Whether that means germinating chillies at home, teaching propagation in a classroom, producing plants professionally or raising trees for the landscapes and forests of the future, it all starts in the same place… with healthy roots.

Root+ provides dependable propagation equipment designed to help growers start stronger, grow healthier and propagate with confidence.