About Us

Root+ is the own-brand propagation range from GHEDirect.co.uk, the retail business behind The Greenhouse Effect.

For years, we’ve supplied propagation equipment to home gardeners, hobby growers, and horticultural enthusiasts across the UK. During that time, we’ve helped thousands of customers choose the right products for successful seed sowing, rooting cuttings, and indoor growing.

That experience has given us a deep understanding of what growers really need—and what they don’t.

Why We Created Root+

Like many retailers, we originally stocked products from established manufacturers. While many performed well, product availability became increasingly inconsistent, making it difficult for us to provide customers with the reliable stock and continuity they deserved.

Rather than simply replacing one brand with another, we decided to develop our own.

Root+ was created to offer dependable propagation equipment that combines proven performance with reliable availability, giving our customers confidence that the products they trust will be there when they need them.

Products Designed Around Real Growing Experience

Every Root+ product has been selected and developed using the knowledge we’ve gained from years of working within the horticultural marketplace.

Our range includes:

• Heat Mats
• Digital Thermostats
• LED Propagation Lights

Each product is designed to provide the stable growing conditions that seeds and cuttings need to establish healthy root systems and vigorous growth.

Rather than chasing unnecessary features, we focus on what matters most: reliability, ease of use, and consistent performance.

A Brand You Can Trust

Root+ isn’t a new company entering the market—it’s the next step in our journey.

It’s backed by the experience, customer support, and horticultural knowledge that GHEDirect and The Greenhouse Effect have built over many years of serving growers throughout the UK.

When you choose Root+, you’re buying products developed by people who understand propagation, listen to customer feedback, and are committed to helping growers achieve the best possible results.

Growing With You

Whether you’re germinating your first packet of seeds or propagating plants year after year, our goal remains the same: to provide dependable propagation equipment that helps every grower start stronger and grow with confidence.